Sales and marketing consulting for complex B2B products and services.

Built by people with experience signing enterprise clients:

Getting a foot in the door is the first problem.

You need the enterprise buyer to notice you.

Lead and demand generation that puts you in front of the right buyers — before they start comparing.

The real decision happens in a room you're not in.

We get you into the boardroom.

Outreach systems that open doors — the sequences, referrals and messages that get a reply from the top floor.

It's a committee, not one person, saying yes.

And teach you how to handle a buying committee.

Multithreading and committee communication — every stakeholder hears the same story, and no one blocks the deal.

Months of work. Then total silence.

Get a deal before they ghost you — and it dies.

Follow-up cadences and deal reviews that keep momentum — and bring the quiet ones back to life.

Save your deals →

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Stop making people buy. Design how they choose.

You can't make anyone buy anything — the decision is always theirs. So the work is designing what they see, when, and in what order, so choosing you is the easy choice.

Are you talked about in the boardroom when you're not in it?

On the shortlist before they start comparing?

Does the whole committee understand the offer the same way?

Are you still top of mind twelve months out?

How we work

Evaluate. Generate. Implement. It's even in our name.

No two sales problems are the same, so there's no one-size-fits-all playbook. Every engagement runs the same three moves:

Evaluate

We get inside your process and find out what's actually happening, deal by deal.

Generate

We build the specific strategy, process, and materials your business needs.

Implement

You take it from there, or we help you run it — in one of three ways ↓

Get in touch →

What we do

Three ways to work with us.

Strategic Consulting

We tell you what to do.

Go-to-market strategy
Positioning & messaging
ICP & buyer persona definition
Sales process design
Pricing strategy
CRM architecture & setup
KPIs, forecasting & pipeline metrics

Sales Coaching

We show you how to do it.

Cold outreach & LinkedIn social selling
Cold calling
Outreach message & sequence writing
Live sales call coaching
Objection handling
Website & sales copy review
Negotiation & closing

Fractional Leadership

We do it with you.

Building and hiring your sales team
Owning the pipeline as interim head of sales
Running the weekly sales routine & deal reviews
Implementing and embedding the process, day to day
Coaching reps directly, inside your team

Hi, I'm Filip.

I started Every Good Idea because I had too many good ideas. Sound familiar?

Most founders do. The problem is never the ideas — it's the follow-through. You test something for two weeks, it doesn't work, and by Friday you're on to the next one. Enterprise sales doesn't reward that. It rewards patience and repetition — showing up the fifteenth time, not just the first.

I spent 16 years learning that the hard way: starting on a retail floor at 19, through corporate (never again), through an early-stage startup, to now — helping founders sell to the buyers who take the longest to say yes.

Contact

Tell us what you're selling and who's saying no to it.

That's usually enough for us to know if we can help.