Every Good Idea

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Sign the clients that got away

Sales and marketing consulting for complex B2B products and services.

Built by people with experience signing enterprise clients.

Getting a foot in the door.

You need the enterprise buyer to notice you.

Lead and demand generation that puts you in front of the right buyers — before they start comparing.

The real decision happens in a room you're not in.

We get you into the boardroom.

Outreach systems that open doors — the sequences, referrals and messages that get a reply from the top floor.

It's a whole team saying yes.

And teach you how to handle a buying committee.

Multithreading and committee communication — every stakeholder hears what they need to not block the deal.

Months of work. Then total silence.

So you get a deal before they ghost you and it dies.

Systems, processes, and training that keep momentum and bring the quiet deals back to life.

Save your revenue

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Stop making people buy. Design how they choose.

You can't make anyone buy anything — the decision is always theirs. So the work is designing what they see, when, and in what order, so choosing you is the easy choice.

Questioning

Every deal rests on assumptions. We break the decision down to first principles — what the buyer believes, who they ask, and where the choice really gets made.

Personalization

No two committees decide alike. We map every stakeholder and match the message to what each of them needs to hear — and who they need to hear it from.

Framing

Buyers don't pick the best option — they pick the best-framed one. We design what you're compared against, so choosing you is the obvious move.

Atomization

Big deals are never one yes. We split the decision — and design the tasks and processes — down to the smallest detail, so they compound over time into signed enterprise deals.

Are you talked about in the boardroom when you're not in it?

On the shortlist before they start comparing?

Does the whole committee understand the offer the same way?

Are you still top of mind twelve months out?

How we work

Evaluate. Generate. Implement. It's even in our name.

No two sales problems are the same, so there's no one-size-fits-all playbook. Every engagement runs the same three moves:

Evaluate

We get inside your process and find out what's actually happening, deal by deal.

Generate

We build the specific strategy, process, and materials your business needs.

Implement

You take it from there, or we help you run it — in one of three ways ↓

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What we do

Three ways to work with us.

Strategic Consulting

We tell you what to do.

Go-to-market strategy
Positioning & messaging
ICP & buyer persona definition
Sales process design
Pricing strategy
CRM architecture & setup
KPIs, forecasting & pipeline metrics

Sales Coaching

We show you how to do it.

Cold outreach & LinkedIn social selling
Cold calling
Outreach message & sequence writing
Live sales call coaching
Objection handling
Website & sales copy review
Negotiation & closing

Fractional Leadership

We do it with you.

Building and hiring your sales team
Owning the pipeline as interim head of sales
Running the weekly sales routine & deal reviews
Implementing and embedding the process, day to day
Coaching reps directly, inside your team

Hi, I'm Filip.

I started Every Good Idea because I always had a lot of ideas. Sound familiar?

Most founders do. The problem is never the ideas — it's the follow-through. You test something for a month or two, it doesn't work, and you're on to the next one. B2B sales doesn't reward that. It rewards patience and repetition — showing up the fifteenth time, not just the first.

I spent 16 years learning that the hard way: starting on a retail floor at 19, through corporate (never again), through an early-stage startup, to now — helping founders sell to the buyers who take the longest to say yes.

Connect with me on LinkedIn.

Contact

Tell us what you're selling, who's saying no to it, and why you're stuck.

That's usually enough for us to know if we can help.